Transtex
Transtex is the world's leader in developing and manufacturing aerodynamic devices for commercial vehicle applications. The result of more than a decade of engineering, design, and testing, EDGE products are the industry leader in performance, reliability and value.
The Challenge
Looking to relaunch their signature trailer skirt product, Transtex asked for our help and expertise in the transportation market to create new branding and marketing strategies. Named EDGE, we were able to develop a brand, messaging, collateral and earned media strategy that has helped Transtex gain name recognition in a crowded market. Since our work on the EDGE trailer skirt product we have also launched the EDGE Tail aerodynamic product.
Our Solution
Messaging and Visual Assets
We built Transtex a messaging platform and visual identities for each of their aerodynamic products: trailer skirts, trailer tails, and trailer cones. Each of the products' logos are designed to mimic the shape of the product and work together to create a cohesive package.
Sales Collateral for EDGE, ezEDGE, EDGE Tail
We worked with the Transtex sales team to create sales collateral for their suite of products, including trailer skirts, a modular skirt, and a trailer tail. In consultation with their sales team, we developed an online sales kit that enabled the sales director to input prospect information and produce a custom savings report in a PDF format that could be emailed. We also produced one sheet materials in Spanish and French for their markets in Canada, Mexico, Chile, Peru and Ecuador.
edgeskirts.com
We furthered the brand by designing the EDGE website to be visually appealing, quickly navigable, and capable of capturing leads. Utilizing parallax design and current web techniques, the website goes beyond the traditional norm in the industry.
EDGE Skirt Product Launch
We helped launch EDGE Trailer Skirts at the 2014 TMC Annual Meeting & Technology Exhibit. Included in the launch was an animated email sent to prospective buyers and customers featuring a stork that introduced the EDGE brand to the trucking world.
EDGE Tail Product Launch
At the 2015 TMC Annual Meeting & Technology Exhibit, we helped Transtex launch the EDGE Tail, a self-deploying trailer tail. In anticipation of the event we developed an informational video about the benefits of their new product that was used at the convention. We also helped to rebrand Transtex's tradeshow materials to emphasize the new product in their suite.
THE RESULTS
54% Increase in Trailer Skirts Sales - First Two Years of Partnership