Descente
Founded in 1935 in Osaka, Japan, Descente has led the ski industry in expertise, functionality, and innovation while outfitting millions of skiers and athletes alike. Defined and driven by technology, Descente continues to push the design envelope through the use of high performance technical fabrics, quality and exceptional attention to detail.
The Challenge
Descente has had a reputation within the outdoor industry as a brand for an older demographic. Hoping to shed the label of a brand for "grandpa pulling groomers", they came to us looking for help in the creation of a more youthful look and feel that would appeal to a wider, and younger, target market.
Our Solution
Creative Direction
We wanted to help Descente emphasize not only their technology and proven excellence, but also establish them as a premier, high-quality brand within the ski outfitter industry. Utilizing simple typography and image-focused design, we helped establish an upscale look and feel for their product lines.
descente.com
We extended Descente's new creative direction to their website and ecommerce platform, helping them update their existing web properties and create a consistent brand message across all interactive platforms and devices.
THE RESULTS
10.1% Increase for Average Time on Site
31.4% Decrease in Bounce Rate
We have a very technical product at Descente and pride ourselves in the materials and fit that goes into every piece we make. Redirect helped us tell that story through our content, while creating a very interactive design and look and feel for our website.
Patrick Purcell Marketing & Sales Manager, Descente North America